LocationBeverly Hills, CA
Completed2023
Size4,800 SF
ScopeAuthorized Dealer Build-Out
Overview
A precision build-out for an authorized Rolex dealer, incorporating the Crown's exacting global standards for display, lighting, and customer experience.
Scope Highlights
- Rolex-certified display case installations
- Crown-standard green accent integration
- Watch service area with controlled environment
- Customer lounge with presentation theater
- Full security system with redundant monitoring
The Challenge
Rolex's global standards leave no room for interpretation—every element must match their specifications exactly. We worked with certified suppliers and underwent multiple inspections to achieve authorization, completing the project on schedule for their seasonal collection launch.
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